Adidas have created an in-store digital experience to showcase their 8,000+ shoe range. It can be deployed to allow almost any retailer to sell the entire Adidas product range without having to be a flagship store in a major city, which is a huge win for all sorts of retailers big and small.
The experience is defined by a large footwear wall, made of multiple LCD touch screens that use facial recognition to detect a customers gender on approach to the wall. The adiVerse virtual footwear wall then customises the product experience for that gender, and helps guide them to the perfect shoe, or alternatively, let’s them browse the entire range of products, with each rendered in real-time 3D (hence the Intel partnership).
While there are a few things left to be desired with the adiVerse Virtual Footwear Wall, its a great step in the right direction that helps blur the line between instore and online experiences. I’m looking forward to finding out a little more about this as the concept store rolls out…
from The iMagazine
