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IBM’s new Data Commercials: Energy & Transportation

Posted Mayo 9th, 2010 in General, Inspiration by Adrian

Motion Theory follows up their interesting IBM Data commercial with two new offerings, Data Transportation and Data Energy.

The new spots continue to build on the innovative way IBM gathers and analyzes information and utilizes it to create efficiencies in everyday life. They are striking in different ways – “Energy” features beautiful holographic images flowing from energy sources while “Transportation” is an abstract visual metaphor for how people move around the world.

See both spots below.

Via VizWorld

One Response so far

  1. Mark Benford dice:

    So IBM says they’re trying to prevent blackouts… We are trying to prevent blackouts too!
    Maybe we should work together. Wonder if there’s anything about IBM on my board… gotta check!

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